The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation by A.G. Lafley & Ram Charan

Author:A.G. Lafley & Ram Charan [Lafley, A.G.]
Language: eng
Format: mobi
Publisher: Crown Publishing Group
Published: 2008-04-08T04:00:00+00:00

Organizing for innovation is not easy. One size does not fill all innovation circumstances. When deciding how to organize, think through a number of criteria and variables. And, be willing to experiment with organization structures until finding one that works best for your company, business, function, or project. Finding the right organization structure can make a big difference in the effectivness, efficiency, and indeed the ultimate success of the innovation effort.

Opening up and partnering for innovation can be successful and can work at the company, business, function, or project level, as was the case with P&G’s broad Connect and Develop program. Innovation centers and joint innovation teams can productively involve customers and suppliers. Networking is the broadest sense, through Web communities like Nine Sigma or Your Encore, or via communities of common interest or practice, can identify innovation opportunities and solve innovation problems. Connecting and collaborating are critical to the innovation process. Once the organization design is decided, then people can concentrate on taking an idea to full commercial execution and ultimate business and financial success.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.